The SEBI has notified a Common Advertisement Code (CAC) for market intermediaries, enabling them to engage celebrities for brand or entity-level promotion while restricting endorsements of specific financial products or services.
Introduced through amendments to the SEBI (Intermediaries) Regulations, 2008, the new code will come into force on April 8, 2027. Additionally, SEBI has extended the timeline for the revision of Initial Public Offering (IPO) issue size until March 31, 2027.