The Government e-Marketplace (GeM) has launched “The AABHAR Collection,” a dedicated digital storefront featuring curated gift items and hampers that reflect the cultural heritage of India.
The collection features products associated with the One District, One Product (ODOP) initiative and Geographical Indication (GI) tags. It includes 294 product catalogue listings sourced from 10 State and Central Handloom and Handicraft Emporiums.