InsuranceDekho, one of India’s fastest growing insurtech platforms, has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador. Alongside the announcement, the company launched the ‘Khul Kar Khelo’ campaign, aimed at empowering insurance advisors across the country to grow their businesses with confidence. The partnership draws on Ganguly’s legacy of fearless leadership to inspire the platform’s network of over 497,000 advisors.
Who Is Sourav Ganguly?
Sourav Ganguly, widely known as “Dada”, was born on 8 July 1972 in Kolkata, West Bengal. He captained the Indian cricket team from 2000 to 2005 and is credited with transforming Indian cricket into a fearless and competitive force on the global stage. Under his leadership, India reached the final of the 2003 Cricket World Cup and won the 2002 ICC Champions Trophy. Ganguly also led India to historic Test series victories against Australia and England at home.
After retiring from international cricket, Ganguly served as the president of the Board of Control for Cricket in India (BCCI) from 2019 to 2022, becoming one of the few former players to head the country’s cricket board. Beyond cricket, he has built one of India’s most extensive brand endorsement portfolios, representing companies across sectors including energy (Jakson Group), agriculture (Aries Agro), automotive (Veedol), finance (Bandhan Bank), and real estate (Casagrand). His appointment as the brand ambassador of West Bengal in 2023 further cemented his stature as a national icon.
What Is InsuranceDekho?
InsuranceDekho is an insurtech platform that operates as a digital marketplace for comparing and purchasing insurance policies. It was founded in 2016 by Ankit Agrawal, Ish Babar, and Amit Jain as the insurance arm of the CarDekho Group, one of India’s leading auto-tech unicorns. The company is headquartered in Gurugram, Haryana, and its legal name is Girnar Insurance Brokers Private Limited.
The platform offers customers access to more than 750 insurance plans across over 50 insurers, covering categories such as health, motor, life, and travel insurance. InsuranceDekho has built a robust distribution network of over 497,000 insurance advisors who serve as micro-entrepreneurs, helping families secure financial protection. The company’s reach extends to 98% of Indian PIN codes, with a strong presence in Tier II and Tier III cities.
InsuranceDekho has raised approximately $398 million from investors including Goldman Sachs Asset Management, TVS Capital Funds, MUFG Bank, BNP Paribas Cardif, LeapFrog Investments, and Investcorp. In February 2023, it raised $150 million in what was then the largest-ever Series A round by an Indian insurtech company. The company recently completed its merger with RenewBuy, another insurtech player, and the combined entity reported a gross written premium of ₹6,700 crore in FY26. InsuranceDekho is also reportedly planning an initial public offering (IPO) that could raise up to $250 million.
The ‘Khul Kar Khelo’ Campaign
The ‘Khul Kar Khelo’ campaign draws a direct parallel between Ganguly’s approach to cricket and the journey of insurance advisors in India. Just as Ganguly played without fear, backed his teammates, and built a generation of winners, the campaign positions insurance advisors as micro-entrepreneurs who navigate risk, build client trust, and secure the financial futures of families across India.
The campaign will be rolled out through a television commercial (TVC) across digital and broadcast platforms. The creative highlights the growth opportunities available to advisors on the InsuranceDekho platform, including AI-powered tools, instant commission payouts, and an advisor network that spans 98% of Indian PIN codes. The company’s partner programme provides advisors access to over 750 insurance plans across 50+ insurers, along with end-to-end business support designed to help them scale their operations.
Commenting on the campaign, Ankit Agrawal, Founder and CEO of InsuranceDekho, said that the company views insurance advisors as the backbone of financial protection for crores of families, especially in Bharat. He noted that Ganguly embodies the fearless and ambitious spirit that the platform seeks to inspire among its advisors. Ganguly, on his part, stated that InsuranceDekho’s mission to put a real financial safety net in the hands of every Indian family deeply resonates with him and that he is proud to stand with the advisors who make that happen every day.
Why This Partnership Matters
The appointment of Sourav Ganguly as brand ambassador comes at a pivotal time for InsuranceDekho. The company recently closed FY26 as a profitable B2B2C insurtech business and completed its merger with RenewBuy, positioning itself as one of the country’s largest insurtech platforms. The partnership is expected to strengthen consumer trust and accelerate InsuranceDekho’s expansion in Tier II and Tier III cities, where insurance penetration remains low.
For Ganguly, the association adds to an already extensive endorsement portfolio that spans diverse sectors of the Indian economy. It also reflects the growing trend of former sportspersons being tapped by fintech and insurtech companies to build credibility and connect with consumers in smaller towns and rural areas.
The partnership also highlights the important role of insurance advisors in India’s financial inclusion story. Despite the growth of digital insurance platforms, advisors remain the primary touchpoint for a large section of the population, particularly in semi-urban and rural India. By positioning advisors as micro-entrepreneurs, InsuranceDekho is tapping into the broader narrative of entrepreneurship and self-reliance that resonates with the Indian government’s policy push for financial inclusion and the insurance regulator’s goal of “Insurance for All by 2047”.
Key Takeaways
- InsuranceDekho, an insurtech platform founded in 2016 and headquartered in Gurugram, appointed former Indian cricket captain Sourav Ganguly as its brand ambassador.
- The company also launched the ‘Khul Kar Khelo’ campaign to empower its network of over 497,000 insurance advisors across India.
- Sourav Ganguly, born on 8 July 1972 in Kolkata, captained India from 2000 to 2005 and later served as BCCI President from 2019 to 2022.
- InsuranceDekho is the insurance arm of the CarDekho Group and was founded by Ankit Agrawal, Ish Babar, and Amit Jain.
- The platform offers 750+ insurance plans across 50+ insurers and reaches 98% of Indian PIN codes.
- InsuranceDekho recently merged with RenewBuy, reporting a combined gross written premium of ₹6,700 crore in FY26, and is reportedly planning an IPO of up to $250 million.
