PM Narendra Modi has launched the ‘100 Weeks Nasha Mukt Yuva Abhiyan’ (NMBA) in August 2026. The campaign is initiated by the Department of Youth Affairs (DoYA) under the Ministry of Youth Affairs & Sports (MYAS) through the ‘Mera Yuva Bharat’ (MY Bharat) and the National Service Scheme (NSS).
The initiative officially started with the nationwide ‘Rashtriya Sankalp Samaroh’ on September 18, 2026. It features a ‘Youth Pledge’ and a ‘Signature Drive’ to promote a drug-free lifestyle and has mobilized over 4 lakh participants across more than 1,000 locations nationwide.