Prime Minister Narendra Modi launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan on 2 August 2026 through video conferencing, starting a 100 week nationwide movement against substance abuse. The Department of Youth Affairs is running the campaign through Mera Yuva Bharat (MY Bharat) and the National Service Scheme (NSS), with a Youth Pledge and Signature Drive at its core. The field phase opened with the nationwide Rashtriya Sankalp Samaroh from 18 September 2026, which drew more than 4 lakh young participants across over 1,000 locations.
What Is the Nasha Mukt Yuva for Viksit Bharat Campaign?
The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan is a 100 week youth led movement for a drug free India, launched on 2 August 2026 to link healthy young citizens with the goal of Viksit Bharat by 2047. The Ministry of Youth Affairs and Sports anchors the campaign through the Department of Youth Affairs, and implementation rests with Mera Yuva Bharat (MY Bharat) and the National Service Scheme (NSS). The word nasha means intoxication or addiction, so nasha mukt means free from drugs and intoxicants.
The launch connected more than one crore youth from over 28,000 locations through video conferencing, along with governors, chief ministers, schools, colleges, youth clubs, industry bodies, non government organisations and over 125 spiritual organisations. The Prime Minister described the next 100 Sundays as 100 strong steps towards a drug free India, with activities every Sunday in art, culture, sports, meditation, spirituality and community service. The message is simple. A developed India needs young people who are physically healthy, mentally strong and free from addiction.
The campaign stands on four pillars called Prevent, Protect, Recover and Lead. Prevent means spreading correct information in schools and colleges before addiction starts. Protect means helping families and communities notice early signs and act in time. Recover means guiding affected persons to counselling and treatment without shame, and Lead means training young volunteers to guide others. Volunteers who perform well will be recognised at the 50th, 75th and 100th week milestones.
How the 100 Weeks Campaign Is Structured
The Ministry of Youth Affairs and Sports has designed the Nasha Mukt Yuva Abhiyan as a sustained Jan Bhagidari movement, which means a peoples movement with public participation, and not a one day event. Every Sunday for 100 weeks, youth groups will organise local activities such as sports meets, walkathons, meditation sessions, cultural shows, street plays (nukkad nataks), discussion forums, art contests and awareness rallies. The idea is to keep the message alive week after week and reach new streets, campuses and villages each time.
The first 12 weeks from September to December 2026 follow a fixed calendar so colleges and district units can plan early. The calendar groups activities under clear health and life skill themes, and progress is tracked with photos, videos and participation numbers from states and districts.
| Phase Period | Theme Focus | Main Activities |
|---|---|---|
| September 2026 opening | Rashtriya Sankalp Samaroh and first Sunday action | Youth Pledge, Signature Drive, street plays, slogan writing, youth discussions |
| My Health, My Pride | Physical health awareness | Health check up and BMI camps, health walks and runs, Yuva Melas |
| Fit Youth, Addiction Free Youth | Fitness and clean lifestyle | Yoga sessions, traditional sports, mini marathons, cyclothons, sports leagues |
| Life Skills Month | Decision making and peer pressure | Workshops on decision making, problem solving tasks, role plays, counselling talks |
During this 12 week period, the National Service Scheme (NSS) will hold events on Fridays and Saturdays at 200 locations every week, adding up to about 2,500 events. MY Bharat units will hold 3,235 unit level events in the same period. Early reports show the scale is already large, with engagement across over 30,200 locations, viewership of more than 25 million and pledges crossing one crore since the August launch.
Rashtriya Sankalp Samaroh: The Nationwide Opening Phase
The Rashtriya Sankalp Samaroh, which means a national resolve gathering, is the field opening of the 100 weeks mission. The National Service Scheme (NSS) organised the Samaroh from 18 September 2026 across 300 selected educational institutions, including colleges, universities and other campuses in states and union territories. The first Sunday programme under the mission followed on 20 September 2026 across 485 MY Bharat units, including district offices and youth hostels.
The core of the Samaroh is the Youth Pledge and Signature Drive. In the pledge, students promise to stay away from drugs, to lead a healthy life and to spread the message in their families, schools and neighbourhoods. In the signature drive, they sign their names on boards, banners or registers to show public support for a drug free India. Campuses also held street plays, poster and slogan contests, painting events and open discussions led by young volunteers.
The response in this opening round was strong. The events on 20 September brought together more than 4 lakh participants at over 1,000 locations across the country. The Union Minister of Youth Affairs and Sports, Mansukh Mandaviya (as of September 2026), has said the campaign builds on the 100 Week Action Plan and the Kashi Declaration, which were prepared after talks with spiritual organisations. The Minister has compared the method to earlier mass movements such as Swachh Bharat and Fit India, where steady public participation turned a government plan into a social habit.
What Is MY Bharat Portal and How Does Youth Registration Work?
The MY Bharat portal at mybharat.gov.in is the national digital platform of the Department of Youth Affairs for youth volunteering and learning for Viksit Bharat by 2047. It connects youth with ministries, colleges, non profits and industry for volunteering, mentoring and mega events.
Mera Yuva Bharat, which means My Young India, was launched by the Prime Minister on 31 October 2023 as a phygital platform, which means a mix of physical activities and digital services. It is now run as an autonomous body under the Department of Youth Affairs in the Ministry of Youth Affairs and Sports, with support from Digital India Corporation under the Ministry of Electronics and Information Technology. The platform is open to youth aged 15 to 29 years. It had crossed 2.19 crore registered youth as of June 2026, and its mobile app is available in 22 Indian languages.
Registration on MY Bharat is free and uses a mobile number or email with a one time password. The youth first enters the mobile number or email and verifies the password free code sent to the phone. After that the youth fills basic details, accepts the terms of use and selects a youth type such as NSS, NCC, NYKS, Bharat Scouts and Guides or Others, along with qualification and interests. On success the system creates a profile and issues a registration certificate which can be downloaded from the profile section. The same login gives access to event registration, attendance, geo tagging of field work, digital badges and participation certificates for activities like the Nasha Mukt pledge, quiz and volunteer tasks.
| Registration Stage | What the Youth Does |
|---|---|
| Sign up | Enter mobile number or email and generate one time password |
| Verification | Enter password free code and confirm details with terms of use |
| Youth type selection | Choose NSS, NCC, NYKS, Bharat Scouts and Guides or Others and add qualification |
| Profile and certificate | Complete profile, download registration certificate and apply for events like Nasha Mukt Yuva pledge |
MY Bharat also runs a referral and volunteer network in which existing volunteers can share codes and invite classmates, so district officers can track how many new youth join through each college or youth club. For the Nasha Mukt Yuva mission, schools and colleges register as units, upload pledge numbers and download event certificates after verification. The toll free support lines 14472 and 1800 212 2729 help with login and registration issues.
What Is the National Service Scheme and What Is Its Role?
The National Service Scheme (NSS) is a central sector student volunteer programme of the Department of Youth Affairs that builds character through community service with the motto Not Me But You. Launched on 24 September 1969, it links campuses with communities for nation building.
NSS began in 37 universities with about 40,000 volunteers and has grown into a nationwide network in schools, colleges and universities. Its core idea is education through service, inspired by the ideals of Mahatma Gandhi. A volunteer places the community before self and works on literacy, health, cleanliness, disaster help, national integration and social harmony. 24 September is observed as NSS Day every year.
In the Nasha Mukt Yuva mission, NSS is the main field arm inside educational institutions. NSS programme officers select units, train volunteers, organise the Rashtriya Sankalp Samaroh and run the Friday and Saturday events under the 12 week calendar. NSS volunteers lead the pledge lines, manage signature boards, stage street plays on drug abuse, hold slogan and poster drives and carry the message to nearby villages and slums. Because NSS already works through colleges, it gives the 100 weeks campaign ready volunteers, discipline and local trust.
From Nasha Mukt Bharat Abhiyan to Nasha Mukt Yuva: Background and Support System
The wider Nasha Mukt Bharat Abhiyaan (NMBA) is the parent campaign for drug demand reduction in India. The Ministry of Social Justice and Empowerment, which is the nodal ministry for drug demand reduction, launched NMBA on 15 August 2020 in 272 vulnerable districts picked with inputs from the Narcotics Control Bureau and a national survey on substance use. The survey had pointed to about 7.1 crore persons affected by substance use, which showed the need for district action plans. NMBA later expanded to 372 districts and then to all districts, and by September 2026 it had reached more than 34.54 crore citizens, including over 13.70 crore youth and 10.64 crore women.
NMBA works on three aims of supply control, demand reduction and treatment support. District collectors head district committees with health, education, police, women and child welfare and voluntary groups. The campaign uses Nasha Mukti Mitras, who are trained community friends, school outreach, the NMBA mobile app and the national drug de addiction helpline 14446 for counselling and referral. Nasha Mukti Kendras, which are de addiction and rehabilitation centres, provide medical detox, counselling, yoga, family guidance and aftercare for relapse prevention.
The new Nasha Mukt Yuva mission adds a youth first push to this older system. While NMBA covers all age groups and districts, the 100 weeks drive focuses on students and young workers aged 15 to 29, who form a large part of India’s population, with nearly 65 percent of Indians below 35 years of age. This link to Viksit Bharat, which is the national vision to make India a developed nation by the centenary of independence in 2047, is direct. A young population can only drive growth if it stays healthy, skilled and free from addiction. The campaign therefore treats every pledge, sports league and meditation camp as a small step that protects study years, work years and family income from the heavy cost of substance abuse.
Key Takeaways
- The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan was launched on 2 August 2026 as a 100 week movement with activities every Sunday.
- The Rashtriya Sankalp Samaroh opened the field phase from 18 September 2026 across 300 NSS institutions, with the first Sunday action on 20 September 2026 across 485 MY Bharat units.
- The opening mobilisation drew more than 4 lakh youth across over 1,000 locations through the Youth Pledge and Signature Drive.
- Mera Yuva Bharat (MY Bharat), launched on 31 October 2023, is the digital backbone for registration, volunteering and pledge certificates for youth aged 15 to 29 years.
- The National Service Scheme (NSS), launched on 24 September 1969 with the motto Not Me But You, leads campus action for the campaign.
- The parent Nasha Mukt Bharat Abhiyaan was launched on 15 August 2020 by the Ministry of Social Justice and Empowerment for drug demand reduction, supported by helpline 14446.
