IndusInd Bank and dining platform EazyDiner have launched the EazyDiner IndusInd Bank Platinum RuPay Credit Card, a lifetime-free co-branded credit card with no joining or annual fees. The card, issued on the RuPay network, can be linked to UPI apps for seamless QR code payments while offering estimated annual savings of ₹21,495 through dining discounts, entertainment perks, and a complimentary membership. The launch reflects a growing trend among banks to partner with lifestyle brands and tap into India’s expanding digital payments ecosystem.
About IndusInd Bank and EazyDiner
IndusInd Bank is a private sector bank established in April 1994 by the Hinduja Group. Named after the Indus Valley Civilisation, it was one of nine new-generation banks that received banking licenses during India’s economic liberalisation period. The bank was inaugurated by then Union Finance Minister Manmohan Singh and commenced operations on 17 April 1994. Headquartered in Pune, Maharashtra, IndusInd Bank serves over 40 million customers through more than 3,000 branches and 3,000 ATMs across the country. It has been a constituent of the NIFTY 50 index since April 2013 and offers a wide range of banking products including savings accounts, credit cards, loans, and treasury operations.
EazyDiner is India’s leading restaurant reservation and dining platform, founded in 2015 by journalist and food critic Vir Sanghvi, along with hoteliers Rohit Dasgupta, Sachin Pabreja, and Shruti Kaul. Kapil Chopra, former President of The Oberoi Group, serves as Chairman of the Board. The platform operates across major Indian cities and has expanded to Dubai, offering curated restaurant bookings, expert reviews, and dining rewards. EazyDiner has partnered with over 22 banks and has been recognised as the Best Table Reservation Platform in Asia by the World Travel Awards.
This is not the first collaboration between the two entities. IndusInd Bank and EazyDiner previously launched two co-branded credit cards on the Visa network, a Signature variant and a Platinum variant. The new RuPay-based card extends that partnership into India’s indigenous payment ecosystem.
What the Card Offers
The EazyDiner IndusInd Bank Platinum RuPay Credit Card is positioned as a lifestyle card for dining enthusiasts and digital payment users. The card comes with no joining fee and no annual fee, making it a lifetime-free offering.
Dining Benefits
Cardholders receive an additional ₹500 discount on dining bills up to three times a month when paying through the EazyDiner app. This translates into estimated annual dining savings of ₹18,000. The discount is automatically applied at partner restaurants without requiring any promo code.
Entertainment Perks
The card provides one complimentary Buy One Get One (BOGO) movie ticket every month through BookMyShow, valued at approximately ₹2,400 annually. Additionally, cardholders receive a three-month complimentary EazyDiner Prime membership worth ₹1,095, which guarantees discounts of 25% to 50% at select premium restaurants.
UPI Integration
The card is issued on the RuPay network and can be linked to any compatible UPI application, including BHIM, PhonePe, Google Pay, and Paytm. This allows users to make payments at any UPI QR code while earning reward points on eligible transactions. The UPI linkage means customers can use the credit card for everyday purchases without needing to carry the physical card.
Total Annual Value
The combined annual benefit, including dining savings, movie ticket offers, and the Prime membership, is estimated at ₹21,495.
How RuPay Credit Cards on UPI Work
The card’s integration with UPI is powered by the National Payments Corporation of India (NPCI), which operates both the RuPay card network and the Unified Payments Interface. NPCI granted RuPay exclusive rights to link credit cards with UPI in 2022, and since then, the adoption of RuPay credit cards on UPI has grown significantly.
Linking the Card
To use the card on UPI, a customer needs to open any supported UPI app, select the option to add a credit card, choose IndusInd Bank as the issuing bank, and complete the verification process. Once linked, the card can be used to make payments at any merchant that accepts UPI, including small roadside shops and large retail chains.
How It Differs from Regular UPI
Regular UPI payments are linked to a bank account and use the customer’s own money. When a RuPay credit card is linked to UPI, the payment is funded by the credit card’s credit limit. The transaction is processed through the RuPay network, and the customer receives the same credit card billing cycle and repayment terms.
Market Growth
According to NPCI data, RuPay credit card transactions on UPI now account for nearly 40% of total credit card transaction volumes by count, up from 10% at the end of FY2024. By transaction value, the share rose from approximately 2% to 8%. In October 2025, RuPay commanded an 18% share of India’s credit card market, challenging the long-standing dominance of Visa and Mastercard. Over 30 banks currently issue RuPay credit cards, and more than 750 million RuPay credit-on-UPI transactions worth ₹63,825.8 crore were processed in the first seven months of FY2024-25 alone.
The Bigger Picture: Co-Branded Credit Cards in India
The launch of the EazyDiner IndusInd Bank card comes at a time when Indian banks are aggressively pursuing co-branded credit cards as a strategy to acquire new customers and increase card spends. These partnerships allow banks to tap into the existing customer base of popular lifestyle brands while offering category-specific rewards that generic credit cards cannot match.
Why Banks Are Pursuing Co-Branded Cards
Co-branded cards give banks access to a ready-made customer base. A dining platform like EazyDiner brings millions of active users who already make restaurant payments through the app. By offering a card integrated with the platform, banks can convert these digital payment users into credit card holders. The lifetime-free model removes the entry barrier, making it easier to onboard younger customers who may be using a credit card for the first time.
The RuPay Advantage
The RuPay network offers a key advantage over international card networks through its lower Merchant Discount Rate (MDR). For RuPay credit cards on UPI, merchants are charged MDR only on transactions above ₹2,000. This makes the card more attractive to small merchants who may otherwise be reluctant to accept credit card payments. For banks, the lower MDR is offset by higher transaction volumes as more customers use credit for everyday purchases.
IndusInd Bank’s Strategy
For IndusInd Bank, the card is part of a broader push to expand its co-branded credit card portfolio with lifestyle-oriented offerings. By offering cards tied to dining, travel, and entertainment, the bank aims to differentiate itself in a crowded market dominated by larger players like HDFC Bank and ICICI Bank. The choice of the RuPay network also aligns with the government’s push to promote indigenous payment infrastructure.
Key Takeaways
- The EazyDiner IndusInd Bank Platinum RuPay Credit Card is a lifetime-free co-branded card with no joining or annual fees.
- Cardholders can save an estimated ₹21,495 annually through ₹18,000 in dining discounts, ₹2,400 in movie ticket offers, and a ₹1,095 EazyDiner Prime membership.
- The card is issued on the RuPay network and can be linked to any UPI app for QR code payments.
- IndusInd Bank, founded in 1994 by the Hinduja Group, is headquartered in Pune and has been part of the NIFTY 50 index since 2013.
- NPCI granted RuPay exclusive rights to link credit cards with UPI in 2022, and RuPay credit-on-UPI transactions now account for nearly 40% of total credit card transaction volumes by count.
