The Los Angeles 2028 Organising Committee (LA28) unveiled Stars Align as the official slogan of the 2028 Summer Olympics on 28 October 2026. The Olympic Games will run from 14 to 30 July 2028, followed by the Paralympic Games from 15 to 27 August 2028 in Los Angeles, United States. The announcement pairs a city specific Games slogan with the permanent Olympic and Paralympic mottos as Los Angeles prepares to host the Summer Games for the third time.
What Is the Stars Align Slogan?
The LA28 Organising Committee launched Stars Align on 28 October 2026 as the official slogan for both the Olympic and Paralympic Games. LA28 released the slogan worldwide through a 60 second campaign film set to the song Can’t Stop by the Los Angeles rock band Red Hot Chili Peppers. The film mixed past Olympic moments with images of Los Angeles, including the Hollywood Sign, the Griffith Observatory and golden sunsets.
LA28 described Stars Align as both a rallying cry and an invitation. It invites athletes to compete on the biggest stage, volunteers to help deliver the Games, and fans across the world to cheer when the Games open in Southern California. The core idea is simple. Stars align when years of dedication meet a once in a generation moment.
The choice fits Los Angeles in two ways. It points to Hollywood, which is known around the world as a city of stars, and to the 50 stars on the national flag of the United States. It also recalls the stars in motion emblem used for the 1984 Los Angeles Olympics. LA28 chief marketing officer Alex Merchan said the slogan expresses what happens when preparation meets opportunity to create something extraordinary.
Where and When Will the 2028 Olympics Be Held?
The 2028 Summer Olympics will be held in Los Angeles, United States. The Olympic Games will take place from 14 to 30 July 2028. The Paralympic Games will follow from 15 to 27 August 2028 at the same host city.
Los Angeles will become only the third city to host the Summer Olympic Games three times. It hosted the Games earlier in 1932 and 1984. London and Paris are the only other three time hosts. The 2028 edition will be the first Paralympic Games ever held in Los Angeles.
The 1932 Games were held during the Great Depression with only 37 nations competing in 14 sports. Los Angeles used existing venues and built only the swimming stadium. The 1984 Games followed the same low cost model and used private funding without state support. That edition earned a profit of about $223 million, which helped create the LA84 Foundation for youth sport.
For 2028, LA28 plans more than 40 competition venues across Southern California, with some football matches in other American cities. The Los Angeles Memorial Coliseum will again host athletics and ceremonies. It will become the first stadium to stage track and field at three separate Olympics. Other key venues include the Rose Bowl in Pasadena for football finals, 2028 Stadium for swimming and opening events, the Intuit Dome for basketball, and a temporary Fairgrounds Cricket Stadium in Pomona for cricket.
What Is the Motto of the Olympic Games?
The Olympic motto is Faster, Higher, Stronger Together. In Latin it reads Citius, Altius, Fortius, Communiter, which means swifter or faster, higher and stronger, pursued together in solidarity. The motto urges athletes to give their best and to improve, while the added word Together stresses unity through sport.
The three Latin words were coined by Henri Didon, a French Dominican priest and school headmaster who loved athletics. Didon used the phrase Citius, Altius, Fortius at a school sports festival in Arcueil near Paris on 7 March 1891. Pierre de Coubertin, the founder of the modern Olympic Movement, was present at the event. Coubertin adopted the phrase when he founded the International Olympic Committee (IOC) at the Sorbonne in Paris on 23 June 1894.
For more than a century the motto remained Faster, Higher, Stronger. On 20 July 2021 the IOC Session in Tokyo added the word Together. The proposal came from then IOC President Thomas Bach. He linked the change to solidarity during the COVID-19 pandemic. Members approved the change unanimously.
The IOC is a non profit body based in Lausanne, Switzerland. Coubertin moved the headquarters there in 1915 during the First World War to keep the Movement in a neutral country. Lausanne was formally named the Olympic Capital in 1994. Since 2025 the IOC President has been Kirsty Coventry of Zimbabwe.
What Is the Motto of the Paralympic Games?
The Paralympic motto is Change Starts with Sport. The International Paralympic Committee (IPC) presents it as a brand promise that Para sport can change attitudes, improve access and expand rights for persons with disabilities. It frames sport as a tool for social inclusion, not only as competition.
The IPC launched this motto on 20 October 2019 as part of a new brand look. It replaced the earlier motto Spirit in Motion, which was used from the Athens Paralympics in 2004 to 2019. Before that, the IPC used the motto Mind, Body, Spirit with a three Tae Geuk symbol from 1994 to 2004.
The present Paralympic symbol is called the Agitos. Agito is a Latin word that means I move. The symbol shows three curved shapes in red, blue and green circling a central point. The three colours appear in many national flags. The design signals motion and the belief that barriers for athletes with disabilities can be removed.
The IPC was founded on 22 September 1989 in Dusseldorf, Germany, and is headquartered in Bonn, Germany. The roots of the Movement lie in the Stoke Mandeville Games, organised in 1948 by doctor Ludwig Guttmann for wheelchair athletes in Britain. The first official Paralympic Games took place in Rome in 1960 with about 400 athletes from 23 countries.
How Is a Games Slogan Different From the Olympic Motto?
The Olympic motto and the Games slogan serve different roles. The motto belongs permanently to the IOC and applies to every Olympic edition. The slogan belongs to one edition only. Each Organising Committee picks its own slogan to reflect its city and national culture.
| Feature | Olympic Motto | LA28 Slogan |
|---|---|---|
| Owner | IOC for all Games | LA28 Committee for 2028 only |
| Text | Faster, Higher, Stronger Together | Stars Align |
| Language base | Latin origin with official English and French versions | English phrase tied to Los Angeles |
| Purpose | Expresses the lasting ideal of the Olympic Movement | Invites athletes, volunteers and fans to the 2028 celebration |
Recent slogans show this pattern clearly. Rio 2016 used A New World. Tokyo 2020 used United by Emotion. Paris 2024 used Games Wide Open. Each phrase captured the host story of that year.
LA28 first used the bid phrase Follow the Sun during its campaign for the Games. The IOC awarded Paris the 2024 Games and Los Angeles the 2028 Games together in 2017. Stars Align now carries that bid story forward into final preparations. It will guide marketing, storytelling and volunteer campaigns over the final 21 months before the opening ceremony.
Key Details of the Los Angeles 2028 Games
| Item | Detail |
|---|---|
| Full name | Games of the XXXIV Olympiad, commonly called LA28 or Los Angeles 2028 |
| Host country and city | United States, Los Angeles |
| Olympic dates | 14 to 30 July 2028, opening ceremony on 14 July |
| Paralympic dates | 15 to 27 August 2028 |
| Past editions in the city | 1932 and 1984, so 2028 is the third Summer Olympics |
| Expected scale | More than 15,000 Olympians and Paralympians, more than 40 venues |
| Main stadium milestone | Los Angeles Memorial Coliseum to host athletics at three Games |
| Cricket at the Games | T20 cricket returns after 128 years since Paris 1900, with six men’s and six women’s teams, 15 player squads, 28 matches at Pomona from 12 to 29 July, women’s final on 20 July and men’s final on 29 July |
| Other new and returning sports | Flag football and squash to debut, baseball and softball, lacrosse and cricket to return |
| Governing bodies | IOC founded in 1894 in Paris, IPC founded in 1989 in Dusseldorf |
Key Takeaways
- Stars Align was unveiled on 28 October 2026 as the official slogan of the Los Angeles 2028 Olympic and Paralympic Games.
- The 2028 Summer Olympics will be held in Los Angeles, United States from 14 to 30 July 2028, followed by the Paralympics from 15 to 27 August 2028.
- Los Angeles will host the Summer Olympics for the third time after 1932 and 1984, joining London and Paris as three time hosts.
- The Olympic motto is Faster, Higher, Stronger Together, or Citius, Altius, Fortius, Communiter in Latin, with Together added on 20 July 2021.
- The Paralympic motto is Change Starts with Sport, launched by the IPC on 20 October 2019.
- T20 cricket returns to the Olympics at LA28 after 128 years since Paris 1900, with six teams per gender playing at Pomona.
